Cita APA (7a ed.)

Kim, W. C., & Mauborgne, R. (2017). Blue ocean shift: Beyond competing : proven steps to inspire confidence and seize new growth. Hachette Books.

Cita Chicago Style (17a ed.)

Kim, W. Chan, y Renée Mauborgne. Blue Ocean Shift: Beyond Competing : Proven Steps to Inspire Confidence and Seize New Growth. New York ; Boston: Hachette Books, 2017.

Cita MLA (9a ed.)

Kim, W. Chan, y Renée Mauborgne. Blue Ocean Shift: Beyond Competing : Proven Steps to Inspire Confidence and Seize New Growth. Hachette Books, 2017.