APA (7th ed.) Citation

Armstrong, G., Kotler, P., & Opresnik, M. O. (2017). Marketing: An introduction (13th ed., global ed.). Pearson Education.

Chicago Style (17th ed.) Citation

Armstrong, Gary, Philip Kotler, and Marc Olivier Opresnik. Marketing: An Introduction. 13th ed., global ed. Harlow: Pearson Education, 2017.

MLA (9th ed.) Citation

Armstrong, Gary, et al. Marketing: An Introduction. 13th ed., global ed. Pearson Education, 2017.