APA (7th ed.) Citation

Keegan, W. J., & Green, M. C. (2017). Global marketing (9th ed., global ed.). Pearson Education.

Chicago Style (17th ed.) Citation

Keegan, Warren J., and Mark C. Green. Global Marketing. 9th ed., global ed. Harlow: Pearson Education, 2017.

MLA (9th ed.) Citation

Keegan, Warren J., and Mark C. Green. Global Marketing. 9th ed., global ed. Pearson Education, 2017.