Crossing the chasm marketing and selling high-tech products to mainstream customers

Bibliographic Details
Main Author: Moore, Geoffrey A., 1946- (-)
Other Authors: McKenna, Regis
Format: Book
Language:Inglés
Published: New York : Harper Business cop. 1999.
Edition:Rev. ed
Subjects:
See on Universidad de Deusto:https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991006140389703351&tab=default_tab&search_scope=deusto_alma&vid=deusto
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Description
Item Description:Índice
Physical Description:XXI, 227 p. ; 21 cm
ISBN:9780066620022