APA (7th ed.) Citation

Moore, G. A., & McKenna, R. (1999). Crossing the chasm: Marketing and selling high-tech products to mainstream customers (Rev. ed.). Harper Business.

Chicago Style (17th ed.) Citation

Moore, Geoffrey A., and Regis McKenna. Crossing the Chasm: Marketing and Selling High-tech Products to Mainstream Customers. Rev. ed. New York: Harper Business, 1999.

MLA (9th ed.) Citation

Moore, Geoffrey A., and Regis McKenna. Crossing the Chasm: Marketing and Selling High-tech Products to Mainstream Customers. Rev. ed. Harper Business, 1999.