Cita APA (7a ed.)

Kerin, R. A., & Peterson, R. A. (1993). Strategic marketing problems: Cases and comments (6th ed.). Allyn and Bacon.

Cita Chicago Style (17a ed.)

Kerin, Roger A., y Robert A. Peterson. Strategic Marketing Problems: Cases and Comments. 6th ed. Boston [etc.]: Allyn and Bacon, 1993.

Cita MLA (9a ed.)

Kerin, Roger A., y Robert A. Peterson. Strategic Marketing Problems: Cases and Comments. 6th ed. Allyn and Bacon, 1993.