APA (7th ed.) Citation

Kerin, R. A., & Peterson, R. A. (1993). Strategic marketing problems: Cases and comments (6th ed.). Allyn and Bacon.

Chicago Style (17th ed.) Citation

Kerin, Roger A., and Robert A. Peterson. Strategic Marketing Problems: Cases and Comments. 6th ed. Boston [etc.]: Allyn and Bacon, 1993.

MLA (9th ed.) Citation

Kerin, Roger A., and Robert A. Peterson. Strategic Marketing Problems: Cases and Comments. 6th ed. Allyn and Bacon, 1993.