Comportamiento del consumidor

Bibliographic Details
Main Author: Solomon, Michael R. (-)
Other Authors: Pineda Ayala, Leticia Esther
Format: Book
Language:Castellano
Published: México [etc.] : Pearson Educación 2008.
Edition:7a ed
Subjects:
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Description
Item Description:Índice
Traducción de: Consumer behavior, 7th ed.
Physical Description:XIX, 654 p. : il. ; 27 cm
ISBN:9789702610861