Trading up why consumers want new luxury goods, and how companies create them

Bibliographic Details
Main Author: Silverstein, Michael, 1941- (-)
Other Authors: Fiske, Neil, Butman, John
Format: Book
Language:Inglés
Published: New York [etc.] : Portfolio 2008.
Edition:Pbk ed. with a new introduction
Subjects:
See on Universidad de Deusto:https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991006037849703351&tab=default_tab&search_scope=deusto_alma&vid=deusto
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