Own labels choice criteria and perceived characteristics in Greece and Scotland factors influeuncing the willingness to buy
| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | Inglés |
| Published: |
[S.l.] :
[s.n.]
2004.
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| Subjects: | |
| See on Universidad de Deusto: | https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991005976139703351&tab=default_tab&search_scope=deusto_alma&vid=deusto |
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| Item Description: | Fotocopia de: Journal of Product & Brand Management. Vol. 13, no4 (2004) |
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| Physical Description: | p. [228]-241 ; 30 cm |
| Bibliography: | Bibliogr. |
