The effect of consumer-based brand equity on firmm' financial performance

Bibliographic Details
Main Author: Kim, Hong-bumm (-)
Other Authors: Kim, Woo Gon, An, Jeong An
Format: Book
Language:Indeterminado
Published: [S.l.] : [s.n.] 2003.
Subjects:
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Description
Item Description:Fotocopia de: Journal of consumer marketing. v. 20, n̐ư̐ư4 (2003)
Physical Description:p. 335-351 ; 30 cm