Online consumer psychology : understanding and influencing consumer behavior in the virtual world

Online consumer psychology understanding and influencing consumer behavior in the virtual world

Bibliographic Details
Other Authors: Haugtvedt, Curtis P. (-), Machleit, Karen A., Yalch, Richard
Format: Book
Language:Inglés
Published: Mahwah, New Jersey [etc.] : Lawrence Erlbaum 2005.
Series:Advertising and Consumer Psychology
Subjects:
Comportamiento del consumidor > estudios y conferencias.
Publicidad > recursos en Internet > estudios y conferencias.
Comercio electrónico > estudios y conferencias.
See on Universidad de Deusto:https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991005943549703351&tab=default_tab&search_scope=deusto_alma&vid=deusto
Request an interlibrarian loan: Email
Description
Item Description:Indices
Physical Description:XX, 551 p. : il. ; 23 cm
Bibliography:Bibliogr.

Similar Items