Marketing across cultures

Bibliographic Details
Main Author: Usunier, Jean-Claude (-)
Other Authors: Lee, Julie, 1948-
Format: Book
Language:Inglés
Published: Harlow [etc.] : Prentice Hall-Financial Times 2005.
Edition:4th ed
Subjects:
See on Universidad de Deusto:https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991005889929703351&tab=default_tab&search_scope=deusto_alma&vid=deusto
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Description
Item Description:Indices
Physical Description:XX, 573 p. ; 25 cm
Bibliography:Bibliogr.
ISBN:9780273685296