Marketing de guerra

Bibliographic Details
Main Author: Ries, Al (-)
Other Authors: Trout, Jack, Peralba Fortuny, Raúl de
Format: Book
Language:Castellano
Published: Madrid [etc.] : McGraw-Hill 1993.
Edition:Ed. rev
Series:Serie McGraw-Hill de Management ; 3
Subjects:
See on Universidad de Deusto:https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991005883509703351&tab=default_tab&search_scope=deusto_alma&vid=deusto
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Description
Item Description:Indice
Traducción de: Marketing warfare
Physical Description:XVII, 141 p. ; 24 cm
ISBN:9788448101084