Cita APA (7a ed.)

Strang, R. A., Prentice, R. M., & Clayton, A. G. (1975). The relationship between advertising and promotion in brand strategy. Marketing Science Institute.

Cita Chicago Style (17a ed.)

Strang, Roger A., Robert M. Prentice, y Alden G. Clayton. The Relationship Between Advertising and Promotion in Brand Strategy. Cambridge, Massachusetts: Marketing Science Institute, 1975.

Cita MLA (9a ed.)

Strang, Roger A., et al. The Relationship Between Advertising and Promotion in Brand Strategy. Marketing Science Institute, 1975.