Cita APA (7a ed.)

Rao, A., & Monroe, K. B. (1989). The effect of price, brand name and store name on buyers' perceptions of product quality: An integrative review. Marketing Science Institute.

Cita Chicago Style (17a ed.)

Rao, Akshay, y Kent B. Monroe. The Effect of Price, Brand Name and Store Name on Buyers' Perceptions of Product Quality: An Integrative Review. Cambridge, Massachusetts: Marketing Science Institute, 1989.

Cita MLA (9a ed.)

Rao, Akshay, y Kent B. Monroe. The Effect of Price, Brand Name and Store Name on Buyers' Perceptions of Product Quality: An Integrative Review. Marketing Science Institute, 1989.