Will the real consumer activist please stand up an examination of consumers' opinions about marketing practices

Bibliographic Details
Main Author: Hustad, Thomas P. (-)
Other Authors: Pessemier, Edgar A., 1922-
Format: Book
Language:Indeterminado
Published: [S.l.] : [s.n.] 1973.
Subjects:
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Description
Item Description:Fotocopia de: Journal of Marketing Research, v. 10 (1973)
Physical Description:p. 319-324 ; 27 cm
Bibliography:Bibliogr.: p. 324