APA (7th ed.) Citation

Moorman, C., Deshpandé, R., & Zaltman, G. (1993). Relationships between providers and users of market research: The role of personal trust. Marketing Science Institute.

Chicago Style (17th ed.) Citation

Moorman, Christine, Rohit Deshpandé, and Gerald Zaltman. Relationships Between Providers and Users of Market Research: The Role of Personal Trust. Cambridge, Massachusetts: Marketing Science Institute, 1993.

MLA (9th ed.) Citation

Moorman, Christine, et al. Relationships Between Providers and Users of Market Research: The Role of Personal Trust. Marketing Science Institute, 1993.