Loyalty.com customer relationship management in the new era of internet marketing

Bibliographic Details
Main Author: Newell, Frederick, 1926- (-)
Format: Book
Language:Inglés
Published: New York [etc.] : McGraw-Hill 2000.
Subjects:
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Description
Item Description:Indices
Physical Description:xx, 325 p. ; 23 cm
ISBN:9780071387828