From experience the role of market research in the development of new consumer products
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Indeterminado |
| Published: |
[S.l.] :
[s.n.]
1993.
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| Subjects: | |
| See on Universidad de Deusto: | https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991005830449703351&tab=default_tab&search_scope=deusto_alma&vid=deusto |
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| Item Description: | Fotocopia de: Journal of Product Innovation Management, v. 10, n. 4 (1993) |
|---|---|
| Physical Description: | P. 309-317 ; 30 cm |
| Bibliography: | P. 317 |
