Cita APA (7a ed.)

Keegan, W. J., & Green, M. C. (2003). Global marketing (3rd ed., [international ed.].). Prentice Hall.

Cita Chicago Style (17a ed.)

Keegan, Warren J., y Mark C. Green. Global Marketing. 3rd ed., [international ed.]. Upper Saddle River, New Jersey: Prentice Hall, 2003.

Cita MLA (9a ed.)

Keegan, Warren J., y Mark C. Green. Global Marketing. 3rd ed., [international ed.]. Prentice Hall, 2003.