Retail marketing plans : how to prepare them, how to use them

Retail marketing plans how to prepare them, how to use them

Bibliographic Details
Main Author: McDonald, Malcolm H. B. (-)
Corporate Author: Chartered Institute of Marketing (-)
Other Authors: Tideman, Christopher C. S.
Format: Book
Language:Inglés
Published: Oxford [etc.] : Butterworth-Heinemann 1993.
Series:The Marketing Series (Butterworth-Heinemann). Professional Development.
Subjects:
Marketing > planificación.
PYMES > marketing.
Comercio minorista.
See on Universidad de Deusto:https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991005824319703351&tab=default_tab&search_scope=deusto_alma&vid=deusto
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