Cita APA (7a ed.)

McDonald, M. H. B., & Tideman, C. C. S. (1993). Retail marketing plans: How to prepare them, how to use them. Butterworth-Heinemann.

Cita Chicago Style (17a ed.)

McDonald, Malcolm H. B., y Christopher C. S. Tideman. Retail Marketing Plans: How to Prepare Them, How to Use Them. Oxford [etc.]: Butterworth-Heinemann, 1993.

Cita MLA (9a ed.)

McDonald, Malcolm H. B., y Christopher C. S. Tideman. Retail Marketing Plans: How to Prepare Them, How to Use Them. Butterworth-Heinemann, 1993.