Cita APA (7a ed.)

Simon, S. R. (1969). Managing marketing profitability. American Management Association.

Cita Chicago Style (17a ed.)

Simon, Sanford R. Managing Marketing Profitability. New York: American Management Association, 1969.

Cita MLA (9a ed.)

Simon, Sanford R. Managing Marketing Profitability. American Management Association, 1969.