A cross cultural study of attitudes toward advertising and consumer brand choice strategies among Mexicans, Mexican-Americans and Anglos
| Main Author: | |
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| Format: | Thesis |
| Language: | Inglés |
| Published: |
Ann Arbor :
University Microfilms International
1996.
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| Subjects: | |
| See on Universidad de Deusto: | https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991005804339703351&tab=default_tab&search_scope=deusto_alma&vid=deusto |
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| Physical Description: | XIII, 183 p. ; 22 cm |
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| Bibliography: | Bibliogr.: p. 171-183 |
