APA (7th ed.) Citation

Kerin, R. A., Mahajan, V., & Varadarajan, R. P. (1990). Contemporary perspectives on strategic market planning. Allyn and Bacon.

Chicago Style (17th ed.) Citation

Kerin, Roger A., Vijay Mahajan, and Rajan P. Varadarajan. Contemporary Perspectives on Strategic Market Planning. Boston [etc.]: Allyn and Bacon, 1990.

MLA (9th ed.) Citation

Kerin, Roger A., et al. Contemporary Perspectives on Strategic Market Planning. Allyn and Bacon, 1990.