Cita APA (7a ed.)

Lorie, J. H., & Roberts, H. V. (1951). Basic methods of marketing research. McGraw-Hill.

Cita Chicago Style (17a ed.)

Lorie, James Hirsch, y Harry V. Roberts. Basic Methods of Marketing Research. New York [etc.]: McGraw-Hill, 1951.

Cita MLA (9a ed.)

Lorie, James Hirsch, y Harry V. Roberts. Basic Methods of Marketing Research. McGraw-Hill, 1951.