Effects of nationality on global strategy in major American, European and Japanese multinationals companies

Bibliographic Details
Main Author: Yip, George S. (-)
Corporate Author: Marketing Science Institute (-)
Other Authors: Johansson, Johny K., Roos, Johan
Format: Book
Language:Inglés
Published: Cambridge, Massachusetts : Marketing Science Institute 1996.
Series:Report (Marketing Science Institute) ; 96,126.
Subjects:
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Description
Item Description:En la port.: Working Paper
Physical Description:44 p. ; 28 cm
Bibliography:Bibliogr.: p. 39-44