APA (7th ed.) Citation

Kopalle, P. K., & Lehmann, D. R. (2002). Customer expectations management and optimal firm behavior for new products. Marketing Science Institute.

Chicago Style (17th ed.) Citation

Kopalle, Praveen K., and Donald R. Lehmann. Customer Expectations Management and Optimal Firm Behavior for New Products. Cambridge, Massachusetts: Marketing Science Institute, 2002.

MLA (9th ed.) Citation

Kopalle, Praveen K., and Donald R. Lehmann. Customer Expectations Management and Optimal Firm Behavior for New Products. Marketing Science Institute, 2002.