APA (7th ed.) Citation

Uhl, K. P., & Schoner, B. (1969). Marketing research: Information systems and decision making. John Wiley & Sons.

Chicago Style (17th ed.) Citation

Uhl, Kenneth P., and Bertram Schoner. Marketing Research: Information Systems and Decision Making. New York [etc.]: John Wiley & Sons, 1969.

MLA (9th ed.) Citation

Uhl, Kenneth P., and Bertram Schoner. Marketing Research: Information Systems and Decision Making. John Wiley & Sons, 1969.