Weiss, E. B. (1968). Marketers fiddle while consumers burn: Corporate marketing is well on the way to becoming a quasi-utility. [s.n.].
Cita Chicago Style (17a ed.)Weiss, E. B. Marketers Fiddle While Consumers Burn: Corporate Marketing Is Well on the Way to Becoming a Quasi-utility. [S.l.]: [s.n.], 1968.
Cita MLA (9a ed.)Weiss, E. B. Marketers Fiddle While Consumers Burn: Corporate Marketing Is Well on the Way to Becoming a Quasi-utility. [s.n.], 1968.
Precaución: Estas citas no son 100% exactas.