Cita APA (7a ed.)

Marketing Science Institute, Gruber, G., Lateur, F., & Revesz, M. (2001). Global innovation of new products and services. Marketing Science Institute.

Cita Chicago Style (17a ed.)

Marketing Science Institute, Gerald Gruber, Frank Lateur, y Mariana Revesz. Global Innovation of New Products and Services. Cambridge, Massachusetts: Marketing Science Institute, 2001.

Cita MLA (9a ed.)

Marketing Science Institute, et al. Global Innovation of New Products and Services. Marketing Science Institute, 2001.