APA (7th ed.) Citation

Biehal, G. J., & Sheinin, D. A. (2001). Building corporate brands: An exploratory study. Marketing Science Institute.

Chicago Style (17th ed.) Citation

Biehal, Gabriel J., and Daniel A. Sheinin. Building Corporate Brands: An Exploratory Study. Cambridge, Massachusetts: Marketing Science Institute, 2001.

MLA (9th ed.) Citation

Biehal, Gabriel J., and Daniel A. Sheinin. Building Corporate Brands: An Exploratory Study. Marketing Science Institute, 2001.