APA (7th ed.) Citation

Day, G. S. (2000). Capabilities for forging customer relationships. Marketing Science Institute.

Chicago Style (17th ed.) Citation

Day, George S. Capabilities for Forging Customer Relationships. Cambridge, Massachusetts: Marketing Science Institute, 2000.

MLA (9th ed.) Citation

Day, George S. Capabilities for Forging Customer Relationships. Marketing Science Institute, 2000.