A strategic approach to business marketing

A strategic approach to business marketing

Bibliographic Details
Corporate Author: American Marketing Association (-)
Other Authors: Spekman, Robert E. (-), Wilson, David T.
Format: Book
Language:Inglés
Published: Chicago : American Marketing Association 1985.
Series:Proceedings Series (American Marketing Association)
Subjects:
Marketing industrial > estudios y conferencias.
See on Universidad de Deusto:https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991005720269703351&tab=default_tab&search_scope=deusto_alma&vid=deusto
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Description
Item Description:Publicación basada en el Seminario celebrado en la University of Maryland, el invierno de 1984
Ejemp. fotocopiado
Physical Description:VII, 193 p. ; 23 cm
Bibliography:Bibliogr.
ISBN:9780877571728

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