Cita APA (7a ed.)

Bell, M. L. (1972). Marketing: Concepts and strategy (2nd ed.). Houghton Mifflin.

Cita Chicago Style (17a ed.)

Bell, Martin L. Marketing: Concepts and Strategy. 2nd ed. Boston [etc.]: Houghton Mifflin, 1972.

Cita MLA (9a ed.)

Bell, Martin L. Marketing: Concepts and Strategy. 2nd ed. Houghton Mifflin, 1972.