Marketers' information practices and privacy concerns : how willing are consumers to provide personal information for shopping benefits?

Marketers' information practices and privacy concerns how willing are consumers to provide personal information for shopping benefits?

Bibliographic Details
Main Author: Phelps, Joseph (-)
Corporate Author: Marketing Science Institute (-)
Other Authors: Nowak, Glen, Ferrell, Elizabeth
Format: Book
Language:Inglés
Published: Cambridge, Massachusetts : Marketing Science Institute 1999.
Series:Report (Marketing Science Institute) ; 99,112.
Subjects:
Marketing > aspectos morales y éticos.
Protección de datos.
Derecho a la intimidad e informática.
Protección del consumidor.
See on Universidad de Deusto:https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991005694459703351&tab=default_tab&search_scope=deusto_alma&vid=deusto
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Description
Item Description:En la port.: Working Paper
Physical Description:52 p. ; 28 cm
Bibliography:Bibliogr.: p. 49-52

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