Song, X. M., & Xie, J. (1996). The effect of R&D-manufacturing-marketing integration on new product performance in Japanese and U.S. firms: A contingency perspective. Marketing Science Institute.
Chicago Style (17th ed.) CitationSong, X. Michael, and Jinhong Xie. The Effect of R&D-manufacturing-marketing Integration on New Product Performance in Japanese and U.S. Firms: A Contingency Perspective. Cambridge, Massachusetts: Marketing Science Institute, 1996.
MLA (9th ed.) CitationSong, X. Michael, and Jinhong Xie. The Effect of R&D-manufacturing-marketing Integration on New Product Performance in Japanese and U.S. Firms: A Contingency Perspective. Marketing Science Institute, 1996.
Warning: These citations may not always be 100% accurate.
