Cita APA (7a ed.)

Wright, J. S., Warner, D. S., Wulfeck, W. H., & Caplan, I. (1962). Advertising. McGraw-Hill.

Cita Chicago Style (17a ed.)

Wright, John S., Daniel S. Warner, Wallace H. Wulfeck, y Irwin Caplan. Advertising. New York [etc.]: McGraw-Hill, 1962.

Cita MLA (9a ed.)

Wright, John S., et al. Advertising. McGraw-Hill, 1962.