APA (7th ed.) Citation

Converse, P. D., Huegy, H. W., & Mitchell, R. V. (1960). Elements of marketing (6th ed.). Prentice Hall.

Chicago Style (17th ed.) Citation

Converse, Paul Dulaney, Harvey W. Huegy, and Robert V. Mitchell. Elements of Marketing. 6th ed. Englewood Cliffs, New Jersey: Prentice Hall, 1960.

MLA (9th ed.) Citation

Converse, Paul Dulaney, et al. Elements of Marketing. 6th ed. Prentice Hall, 1960.