Cita APA (7a ed.)

Converse, P. D., Huegy, H. W., & Mitchell, R. V. (1960). Elements of marketing (6th ed.). Prentice Hall.

Cita Chicago Style (17a ed.)

Converse, Paul Dulaney, Harvey W. Huegy, y Robert V. Mitchell. Elements of Marketing. 6th ed. Englewood Cliffs, New Jersey: Prentice Hall, 1960.

Cita MLA (9a ed.)

Converse, Paul Dulaney, et al. Elements of Marketing. 6th ed. Prentice Hall, 1960.