APA (7th ed.) Citation

Bird, D. (1989). Commonsense direct marketing (2nd ed.). Kogan Page.

Chicago Style (17th ed.) Citation

Bird, Drayton. Commonsense Direct Marketing. 2nd ed. London: Kogan Page, 1989.

MLA (9th ed.) Citation

Bird, Drayton. Commonsense Direct Marketing. 2nd ed. Kogan Page, 1989.