American Marketing Association., LeClair, D. T., & Hartline, M. (1997). Marketing theory and applications. American Marketing Association.
Cita Chicago Style (17a ed.)American Marketing Association., Debbie Thorne LeClair, y Michael Hartline. Marketing Theory and Applications. Chicago: American Marketing Association, 1997.
Cita MLA (9a ed.)American Marketing Association., et al. Marketing Theory and Applications. American Marketing Association, 1997.
Precaución: Estas citas no son 100% exactas.