Marketing scales handbook a compilation of multi-item measures
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| Corporate Author: | |
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| Format: | Book |
| Language: | Inglés |
| Published: |
Chicago :
American Marketing Association
1992.
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| See on Universidad de Deusto: | https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991005653059703351&tab=default_tab&search_scope=deusto_alma&vid=deusto |
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| Item Description: | Indices |
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| Physical Description: | v. I (xiv, 1315 p.) ; 25 cm |
| Bibliography: | Bibliogr. |
| ISBN: | 9780877572268 |
