Cita APA (7a ed.)

Bruner, G., C., & Hensel, P. J. (1992). Marketing scales handbook: A compilation of multi-item measures. American Marketing Association.

Cita Chicago Style (17a ed.)

Bruner, Gordon, C., y Paul J. Hensel. Marketing Scales Handbook: A Compilation of Multi-item Measures. Chicago: American Marketing Association, 1992.

Cita MLA (9a ed.)

Bruner, Gordon, C., y Paul J. Hensel. Marketing Scales Handbook: A Compilation of Multi-item Measures. American Marketing Association, 1992.