Cita APA (7a ed.)

Swayne, L. E., & Ginter, P. M. (1989). Cases in strategic marketing. Prentice-Hall International.

Cita Chicago Style (17a ed.)

Swayne, Linda E., y Peter M. Ginter. Cases in Strategic Marketing. Englewood Cliffs, New Jersey: Prentice-Hall International, 1989.

Cita MLA (9a ed.)

Swayne, Linda E., y Peter M. Ginter. Cases in Strategic Marketing. Prentice-Hall International, 1989.