Cita APA (7a ed.)

Slater, S. F., & Narver, J. C. (1992). Superior customer value and business performance: The strong evidence for a market-driven culture. Marketing Science Institute.

Cita Chicago Style (17a ed.)

Slater, Stanley F., y John C. Narver. Superior Customer Value and Business Performance: The Strong Evidence for a Market-driven Culture. Cambridge, Massachusetts: Marketing Science Institute, 1992.

Cita MLA (9a ed.)

Slater, Stanley F., y John C. Narver. Superior Customer Value and Business Performance: The Strong Evidence for a Market-driven Culture. Marketing Science Institute, 1992.