Marketing competitivo un enfoque estratégico
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Castellano |
| Published: |
Madrid :
Díaz de Santos
1991.
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| Subjects: | |
| See on Universidad de Deusto: | https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991005625609703351&tab=default_tab&search_scope=deusto_alma&vid=deusto |
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| Item Description: | Traducción de: Competitive marketing : a strategic approach . - 2nd ed. Indice |
|---|---|
| Physical Description: | XI, 603 p. ; 25 cm |
| Bibliography: | Bibliogr.: p. 579-595 |
| ISBN: | 9788487189777 |
