Cita APA (7a ed.)

Golder, P. N., & Tellis, G. J. (1997). Will it ever fly?: Modeling the takeoff of really new consumer durables. Marketing Science Institute.

Cita Chicago Style (17a ed.)

Golder, Peter Newman, y Gerard J. Tellis. Will It Ever Fly?: Modeling the Takeoff of Really New Consumer Durables. Cambridge, Massachusetts: Marketing Science Institute, 1997.

Cita MLA (9a ed.)

Golder, Peter Newman, y Gerard J. Tellis. Will It Ever Fly?: Modeling the Takeoff of Really New Consumer Durables. Marketing Science Institute, 1997.