APA (7th ed.) Citation

Berthon, P. R., Hulbert, J. M., & Pitt, L. F. (1997). Brands, brand managers, and the management of brands: Where to next? Marketing Science Institute.

Chicago Style (17th ed.) Citation

Berthon, Pierre R., James M. Hulbert, and Leyland F. Pitt. Brands, Brand Managers, and the Management of Brands: Where to Next? Cambridge, Massachusetts: Marketing Science Institute, 1997.

MLA (9th ed.) Citation

Berthon, Pierre R., et al. Brands, Brand Managers, and the Management of Brands: Where to Next? Marketing Science Institute, 1997.