Lambin, J., Miquel Peris, S., Cuenca, A. C., Rivera Camino, J., & Lado, N. (1995). Marketing estratégico (3. ed.). McGraw-Hill.
Chicago Style (17th ed.) CitationLambin, Jean-Jacques, Salvador Miquel Peris, Antonio Carlos Cuenca, Jaime Rivera Camino, and Nora Lado. Marketing Estratégico. 3. ed. Madrid [etc.]: McGraw-Hill, 1995.
MLA (9th ed.) CitationLambin, Jean-Jacques, et al. Marketing Estratégico. 3. ed. McGraw-Hill, 1995.
Warning: These citations may not always be 100% accurate.