APA (7th ed.) Citation

Berger, A. A. (1989). Seeing is believing: An introduction to visual communication. Mayfield.

Chicago Style (17th ed.) Citation

Berger, Arthur Asa. Seeing Is Believing: An Introduction to Visual Communication. Mountain View (California): Mayfield, 1989.

MLA (9th ed.) Citation

Berger, Arthur Asa. Seeing Is Believing: An Introduction to Visual Communication. Mayfield, 1989.